Marketing Plans and Reports

Brochure - National Positioning Handout: Sample of marketing activities to create enrollment plan.

Form - Catholic ID - accreditation: Format for evaluating Catholic identity and faith formation curriculum in secondary schools.

Form - Enrollment Management Profile: Data collection outline and enrollment ratios.

Guide - Marketing Plan: Sample marketing plan.

Guide - OCS IMAGE book: Sample marketing plan.

Guide - Recruiting and Retention Toolkit: Sample marketing plan.

Outline - Marketing and Enrollment Best Practices: Two page outline of marketing strategies and activities.

Outline - MAX LA Highlights (9-30-12): Outcomes and highlights of diocesan marketing plan (one year).

Template - Admissions Report: Matrix for analyzing admissions (annual).

Template - Enrollment Planning Report: Matrix for analyzing admissions (monthly).

Template for a School Marketing Plan: Includes SWOT analysis, role assignment, and key messaging development.

Workbook - Elementary Enrollment Management

Workbook - High School Enrollment Management

Worksheet - Enrollment Management Plan: Checklist of activities to create enrollment plan with collateral materials development.

Website Development

Guide - Checklist of Suggested Guidelines for Effective Websites

Collateral Samples

Birthday Card - Age 1: Designed card sample to celebrate the first birthday of a future Catholic student.

Brochure - Preschool Programs: Four panel brochure promoting preschool program (in English and Spanish).

Brochure - Comprehensive Overview: Contact information and map for diocesan schools.

Brochure - High School Statistics: Four panel brochure highlighting secondary school statistics (in English and Spanish).

Flyer - High School Statistics: Double sided highlighting secondary school statistics and contact information for diocesan schools (in English and Spanish).

Guide - Marketing Nuts and Bolts: Overview of marketing activities and campaign development.

Letter - Financial Aid Available: From a parent perspective, to prospective parents of Catholic students (in English and Spanish).

Outline - Guidelines for Effective Catholic Schools Brochures: Checklist for items and messaging to include when creating a brochure.

Marketing Roles in Schools

Guide - Marketing and the Board: Overview of school board marketing role and activity suggestions.

Guide - Handbook for Pastors: Best practices for Pastors.

Outline - School Advisory Boards and Enrollment: Overview of board involvement in school enrollment and development efforts.

Outline - Enrollment: Overview for school team approach to enrollment and development.

PowerPoint - Elevator Pitch 2010: Best practices and strategies to develop phrasing to explain your school's value proposition.