Publications - National Catholic Educational Association

Catholic School Strategic Marketing Plan Workbook by Timothy Dwyer (2009)

Successful marketing in Catholic schools involves carefully formulated strategies and programs, as opposed to random activities. It depends on thorough advance planning and timely implementation. The Strategic Marketing Plan Workbook will assist every school in understanding the nature of marketing, and the difference between marketing and advertising. It will lead school leaders through a deliberate process involving research, identification of target audiences, and tailoring key messages to match various market segments. Marketing is now a necessary component of Catholic school advancement, and this publication is an essential resource.

$15 members/$23 non-members ADM 20-1445

Catholic School Strategic Planning Workbook by Timothy Dwyer (2009)

A key to success for Catholic schools is to escape year-to-year survival activity and begin the development of a long-term perspective. Strategic planning is the key to increased viability, and is the responsibility of every school leader. This workbook offers a practical, realistic process for the completion of a comprehensive strategic plan. It has been proven effective in the development of strategic plans for individual schools, clusters of schools, and diocesan systems. The Catholic School Strategic Planning Workbook is an invaluable resource for any school leader seeking to create a more sustainable future for their school.

$20 members/$30 non-members ADM 20-1446

Formative Discourse in Catholic Schools by Richard M. Jacobs, OSA (2009)

This is the latest volume of the NCEA’s Catholic Educational Leadership Monograph Series. It offers administrators, faculty and staff a treasure trove of theological and philosophical insight into how they might best educate young people. These educators can transcend narrow disciplinary and professional boundaries to engage in the challenging yet rewarding work of transforming Catholic schools into formative communities of disciples. The pivotal role of the Catholic educational leader—and the principal, in particular—in promoting formative discourse in Catholic schools is highlighted throughout this volume.

$23 members/$35 non-members ADM 20-1444

Leaders in Times of Trial and Eras of Expansion, 1936-1971 by John J. Augenstein (2008)

Dr. Augenstein traces the expanding role of diocesan leaders from 1936 to 1971 in his second book on the history of CACE and Catholic schools superintendency. It will help us learn from the past as we continue to prepare for the future of Catholic school education.

$25 member/$37 non-member RES 20-1422

OTHER CACE PUBLICATIONS

The Ministry of Pastoral Guidance Counseling in Catholic Schools by Robert J. Murray, OSA is a "pastoral" lens through which Catholic educational leaders and their guidance counselors might view the role of guidance counseling in Catholic schools not merely as a "profession" but also as a "ministry". This lens is crucial if guidance counselors in Catholic schools are to promote the mission of Catholic education and their school's distinctive identity. $23 members/$35 non-members ADM-20-1414

A Nationwide Response to Renewing Our Commitment to Catholic Elementary & Secondary Schools in the Third Millennium

In the 2005 statement, Renewing Our Commitment, the bishops called for gatherings of educational, business and community leaders in the episcopal regions or in each state to address critical issues facing Catholic schools. A Nationwide Response to Renewing Our Commitment to Catholic Elementary & Secondary Schools in the Third Millennium summarizes the results of such gatherings as well as the 2007 CACE Conversations convened during the NCEA Convention in Baltimore . $10 members/$15 nonmembers ADM-20-1382

Building the Builders: Faith Formation in Virtue by Sister Patricia Helene Earl, IHM, PhD.

The mission of any Catholic school and parish religious education program is to hand on our Catholic faith to the young people entrusted to our care. An effective program instills virtue not just in instruction but also by modeling and providing reinforcing activities to strengthen religious instruction. This publication is designed to assist administrators, teachers and catechists in deeping their understanding about virtue and how they can renew their calling as builders of faith.

$15 members/$21 nonmembers REL-20-1383

THE NATIONAL DIRECTORY FOR CATECHESIS:A VISION AND DIRECTION FOR THE FUTURE by Most Reverend Donald W. Wuerl. This publication contains the presentation delivered by Archbishop Wuerl at the 2006 CACE Conversations in Atlanta, Georgia. In addition to the presentation, there are discussion questions that may be useful for group discussions. $7 members/$11 nonmembers REL-20-1380

DEALS 2005: A NATIONAL PROFILE OF THE CATHOLIC SCHOOL SUPERINTENDENCY by Dale McDonald, PBVM, PhD. and Gerald Cattaro, EdD. The results of the Diocesan Educational Leadership Survey (DEALS) conducted in 2005 are presented as a national portrait of the current superintendents of Catholic schools in the United States. $25 member/$37 nonmember RES-20-1366

Catholic Educators and the Call to be Witness by John E. Hurley, CSP. A thought provoking speech presented at the 2005 NCEA CACE Conversations program. In this book Fr. John Hurley challenges all people to refer to themselves as disciples of Jesus Christ and emphasized that everyone has a mission that is not yet complete. In a special way, he refers to the General Directory for Catechesis, which states that catechists are formators of disciples. $7 members/$11 nonmembers ADM-20-1362

STABLE BUT FRAGILE: ASSESSING THE QUALITY AND SCOPE OF DIOCESAN POLICIES, PROCEDURES AND EXPECTATIONS FOR CATHOLIC SCHOOL FINANCIAL MANAGEMENT by Timothy W. Dwyer. A comprehensive survey of diocesan school superintendents was conducted in the spring of 2004, aimed at identifying the degree of diocesan involvement in the financial management of Catholic elementary schools. The results revealed a broad spectrum of approaches, ranging from almost no diocesan oversight of local financial management, to a high degree of diocesan oversight. The survey findings provide a revealing and provocative portrait of the state of Catholic financial management, and offers recommendations for more stable and viable future.

BUILDING SPIRITUAL LEADERSHIP DENSITY IN CATHOLIC SCHOOLS by Richard M. Jacobs, OSB, PhD. The crux of Catholic educational leadership is found in the pastoral work associated with helping teachers, administrators, and staff members to discover and appreciate their personal vocations so that they recognize God's call and revelation in their lives and work inside of Catholic schools. This publication examines how educators can utilize their God-given gifts, talents, and inclinations to translate the mission of Catholic schooling into transformative experiences of mind and heart that, in turn, will enable their colleagues, and their students to form a very special educational community, called a "formative community of disciples." In this community, young people develop an appreciation for their personal vocations, envision how they might live out those vocations, and grow in holiness of life by conforming themselves to God's will in all aspects of their lives. $23 member/$35 nonmember ADM-20-1341

COURAGEOUS MORAL LEADERSHIP by Most Reverend Gregory M. Aymond. An outstanding meaningful keynote presentation at the CACE Annual Meeting in October 2004. This book touches on the importance and meaning of moral leadership, which surfaces in this difficult time in history of our Church and society. Includes a list of questions to accompany the text, and may be used as a valuable tool to assist in enhancing personal leadership skills. $7 members/$9 nonmembers ADM-20-1335