National Catholic Schools Week 2014
January 26 - February 1
Catholic Schools: Communities of Faith, Knowledge, and Service
Explanation of Theme
The theme for the National Catholic Schools Week 2014 is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual observance starts the last Sunday in January and runs all week, which in 2014 is January 26 to February 1. Schools typically celebrate Catholic Schools Week with Masses, open houses, and other activities for students, families, parishioners, and the community at large.
The 2014 theme was developed in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo. It’s especially appropriate that this new brand will mark National Catholic Schools Week 2014 – the 40th anniversary of this annual event.
The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.
The new logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.
Catholic Schools Week Marketing Kit
In support of the National Catholic Schools Week, NCEA and the United States Conference of Catholic Bishops (USCCB) jointly sponsor the National Marketing Campaign for Catholic Schools. To help Catholic schools participate in this campaign and to continue the Catholic Schools Week (CSW) celebration throughout the year, every NCEA member institution receives a Catholic Schools Week Marketing Kit as a benefit of membership. The kit includes tested, real-world marketing strategies plus the artwork you need for ads, billboards, and more. It is revised and updated each year and includes the Marketing Handbook, Liturgy Guide, CSW poster, and artwork (logos).
- The Marketing Handbook gives a day-by-day guide to planning Catholic Schools Week, with examples and stories from Catholic schools across the nation. It includes a section on how to market your school year-round to increase enrollment and community support. Quick facts about Catholic schools in the U.S. and tips to recruit volunteers make marketing your school easier.
- The Liturgy Guide includes the opening and closing Sunday readings with homilies that incorporate the theme. The daily Mass readings are provided, along with alternate readings based on the theme. Also included are complete prayer services for each day of the week.
- CSW poster - This poster features the logo and theme and is great for posting in the school in a prominent place. (Extra posters can be ordered)
- Artwork - Access files allowing you to make ads, billboards, and other items to promote your school all year long. Includes the logo in various formats, plus flyers to print yourself.
The handbook, liturgy guide, and artwork are provided on a DVD to dues-paying members of NCEA. Additional copies will be available for purchase for non-member schools and those who want extra copies for only $40 (kit + shipping and handling). The 2014 kit will arrive in member mailboxes beginning November 2013.
Catholic Schools Week Merchandise
Non-member schools and others may purchase the DVD and CSW merchandise such as t-shirts, buttons, stickers, pens, and gift items starting in November. You may also order by telephone at (800) 746-6232. All CSW merchandise is managed by Keyline Solutions LLC, based in Port Tobacco, Maryland. Ms. Dana Kline is our representative.
2014 Catholic Schools Week Logo
Outline image for coloring projects
*2013-2014 National Catholic Educational Association (NCEA)/United States Conference of Catholic Bishops (USCCB)
This logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the Project Director, National Marketing Campaign for Catholic Schools at the NCEA.
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The logo and slogan below were first used in the 2006-07 school year. The theme, "Catholic Schools: The Good News in Education," will continue to be used in the coming years as an "evergreen" message (a message that will be used for several years). It will appear on selected marketing materials, including T-shirts, posters, and other items.
For a high resolution file of the "Good News in Education" logo, email NCEA.
2006-2007 National Catholic Educational Association (NCEA)/United States Conference of Catholic Bishops (USCCB). This logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the Project Director, National Marketing Campaign for Catholic Schools at the NCEA.
Future Catholic Schools Week Dates
Catholic Schools Week began in 1974. Catholic Schools Week always begins the last Sunday in January.
- CSW 2015: January 25 - 31
- CSW 2016: January 24 - 30
Past Catholic Schools Week Themes
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National Catholic Educational Association
