Catholic Schools Week 2012 Date: January 29 - February 5, 2012 Theme: Catholic Schools - Faith. Academics. Service Additional Resources: More information and resources for schools, newspapers, Web sites, newsletters, etc., can be found on our Press Kit page at: /news/CSWKitHomepage.asp Ordering Information   Good news! The Catholic Schools Week 2012 Marketing Kit is now free to member institutions of NCEA! This new benefit of membership is a $40 value (the price with shipping of last year's kit). Once your membership dues are paid, the marketing handbook, liturgy guide, poster and logos will be sent automatically to members on a CD. Shipping begins in September for paid members.   Non-member schools and others may purchase the CD starting in September from the Catholic Schools Week Website: http://www.keylinesolutions.net. Catholic Schools Week merchandise, such as T-shirts, buttons, stickers, pens and gift items can be purchased as usual from http://www.keylinesolutions.net. You may also order by telephone: (800) 746-6232. The vendor partnering with us is Keyline Solutions LLC, based in Port Tobacco, Maryland. Ms. Dana Kline is our rep.   2012 CSW Logos You may download for free these Catholic Schools Week logos - in full-color, high-resolution, low-resolution, outline (for coloring with crayons), and our "evergreen" Good News logo. They are suitable for posting on your Web site or printing in in-house newsletters.     2012 Logo - hi-resolution in JPEG format 2012 Logo - hi-resolution in EPS format  2012 Logo - PDF format 2012 Logo Outline - suitable for coloring in Good News Logo - our "evergreen" logo proclaiming "Catholic Schools: The Good News in Education" *PC users right click on the image and choose "Save As" to save it to your local computer.  Mac users click and drag the image file to their local desktop. Copyright © 2011 National Catholic Educational Association (NCEA)/United States Conference of Catholic Bishops (USCCB) This logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the Project Director, National Marketing Campaign at the NCEA (communications@ncea.org). Explanation of Theme  The theme for Catholic Schools Week 2012 is “Catholic Schools: Faith. Academics. Service.” The annual observance starts the last Sunday in January and runs all week, which in 2012 is January 29 to February 5. Schools typically celebrate Catholic Schools Week with Masses, open houses and activities for students, families, parishioners and the community at large. The Catholic Schools Week 2012 logo is a rectangle, with the words Catholic Schools in red across the bottom of the rectangle. The “t” in Catholic is a purple cross and from the right top corner of the T/cross is an undulating green banner with words in white lettering that proclaim, “Faith. Academics. Service.” The theme focuses on three priorities that Catholic schools establish that make them stand out from other educational institutions. Children are taught faith – not just the basics of Christianity, but how to have a relationship with God. Academics, which in Catholic schools are held to very high standards, help each child reach his or her potential. Service, the giving of one’s time and effort to help others, is taught both as an expression of faith and good citizenship. Marketing Kit This is your "how-to" kit for celebrating Catholic Schools Week. It contains everything you need to begin in your school from opening day onward. The Marketing Kit for Catholic Schools Week includes tested, real-world marketing strategies plus the artwork you need for ads, billboards and more. The kit is revised and updated each year and includes the Marketing Handbook, Liturgy Guide, CSW poster and artwork (logos). This year, the handbook, liturgy guide and artwork will be provided on a CD to dues-paying members of NCEA. Additional copies will be available for purchase for non-member schools and those who want extra copies. The Marketing Handbook gives a day-by-day guide to planning Catholic Schools Week, with examples and stories from Catholic schools across the nation. It includes a section on how to market your school year-round to increase enrollment and community support. Quick facts about Catholic schools in the U.S. and tips to recruit volunteers make marketing your school easier. The Liturgy Guide includes the opening and closing Sunday readings with homilies that incorporate the theme. The daily Mass readings are provided, along with alternate readings based on the theme. Also included are complete prayer services for each day of the week. CSW poster - This poster features the logo and theme and is great for posting in the school in a prominent place. (Extra posters can be ordered.) Artwork disk - This CD allows you to make ads, billboards and other items to promote your school all year long. Includes the logo in various formats, plus flyers to print yourself. Sponsors Catholic Schools Week and the National Marketing Campaign For Catholic Schools are joint projects between the National Catholic Educational Association (NCEA) and the United States Conference of Catholic Bishops (USCCB). Past Themes Past Themes for Catholic Schools Week. Catholic Schools Week began in 1974.   Catholic Schools Week always begins the last Sunday in January. CSW 2013: January 27 - February 2, 2013 CSW 2014: January 26 - February 1, 2014   CSW Evergreen Theme The logo and slogan below were first used in the 2006-07 school year. The theme, "Catholic Schools: The Good News in Education," will continue to be used in the coming years as an "evergreen" message (a message that will be used for several years). It will appear on selected marketing materials, including t-shirts, posters and other items. For high resolution copies of the  "Good News in Education" logo, contact momentum@ncea.org.