New Catholic Schools Week Theme Designed to Last a While

Multi-year theme will provide schools stability in promoting Catholic identity

Sunday, March 31, 2013

ARLINGTON, VA. ̶ The theme for National Catholic Schools Week 2014 and for several years to come is “Catholic Schools: Communities of Faith, Knowledge and Service."

In response to member requests for a theme and logo that would last more than a year, the committee for the National Marketing Campaign for Catholic Schools recommended that the new theme be used for at least three to five years. This will provide opportunities for schools to brand the week with repeated mentions and use of a consistent logo.

The annual Catholic Schools Week celebration is a joint project of the National Catholic Educational Association (NCEA) and the United States Conference of Catholic Bishops (USCCB).

According to NCEA President Karen Ristau, “The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.”

Dominican Sister John Mary Fleming, executive director of the Secretariat of Catholic Education for USCCB, endorsed the concept of keeping the same theme for several years. “The theme of faith, knowledge and community resonates with the New Evangelization and will provide schools the opportunity to create long-term Catholic identity projects in their communities,” she said. “It’s also especially appropriate that this new brand will mark National Catholic Schools Week 2014‒the 40th anniversary of this annual event.”

The new logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. “The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in any Catholic school” said logo designer Beatriz Ruiz, who is NCEA's manager of graphic design and production. 

The traditional Catholic Schools Week marketing kit, with ideas for celebrating, examples of successful programs from prior years, ready-to-use letter templates and the liturgy guide, will continue to be available to members beginning in the fall.

NCEA, founded in 1904, is a professional membership organization that provides leadership, direction and service to fulfill the evangelizing, catechizing and teaching mission of the church. NCEA's 200,000 members include elementary schools, high schools, parish religious education programs and seminaries. 

###

 

Media Contact Information

Barbara Keebler, Director of Communications
Brian Gray, Editor

Telephone: (800) 711-NCEA [6232]
Fax: (703) 243-0025
Email