What is National Catholic Schools Week?

National Catholic Schools Week is the annual celebration of Catholic education in the United States. It starts the last Sunday in January and runs all week, which in 2015 is January 25 - 31. The theme for the National Catholic Schools Week 2015 is “Catholic Schools: Communities of Faith, Knowledge and Service.” Schools typically observe the annual celebration week with Masses, open houses and other activities for students, families, parishioners and community members. Through these events, schools focus on the value Catholic education provides to young people and its contributions to our church, our communities and our nation.

 

Use the #CSW15 hashtag and join others celebrating Catholic Schools Week in conversations on Facebook and Twitter. Share your own resources with videos on YouTube or pinning on Pinterest. Use the #CSW15 hashtag and join others celebrating Catholic Schools Week.
 

   

Schools may now purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs.

Future Catholic Schools Week Dates

Catholic Schools Week began in 1974. Catholic Schools Week always begins the last Sunday in January.

  • CSW 2016: January 31 - February 6
  • CSW 2017: January 29 - February 4
  • CSW 2018: January 28 - February 3

2013_2014_csw_logoCatholic Schools Week Logos and Themes

The theme for the National Catholic Schools Week 2015 is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual observance starts the last Sunday in January and runs all week, which in 2015 is January 25-31. Schools typically celebrate Catholic Schools Week with Masses, open houses, and other activities for students, families, parishioners, and the community at large.
 

The logo and theme, developed for NCSW, was in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo.

The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.

The new logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.

 

Logo Guidelines

A variety of formats of the Catholic Schools Week logo is available for download and promotion below. The Catholic Schools Week logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the NCEA Director of Marketing Communications.
 

EPS Format (full color)
JPEG Format (full color)
PNG Format (full color, transparent background)
PDF Format (full color)

EPS Format - Spanish (full color)
JPEG Format - Spanish (full color)

JPEG Format (black/white)
Outline image for coloring projects
 

A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the NCEA Director of Marketing Communications

Past Catholic Schools Week themes

 

Catholic Schools Week Tool Kit

In support of the National Catholic Schools Week, NCEA sponsors the National Marketing Campaign for Catholic Schools. To help Catholic schools participate in this campaign and to continue the Catholic Schools Week (CSW) celebration throughout the year, every NCEA member institution will have access to the Catholic Schools Week Marketing Handbook as a benefit of membership. To help you plan your CSW celebration activities and events, we have developed this online toolkit with background information, tested, real-world marketing strategies, CSW poster, Liturgy Guide, artwork (logos), activity ideas, tips for working with the media, as well as downloadable resources, templates, and promotional materials.

The CSW online kit, which includes the marketing handbook, liturgy guide, CSW poster, and artwork is now available for download for active dues-paying members of NCEA. Additional copies are available for purchase for non-member schools and those who want extra copies for only $40 (kit + shipping and handling).

 

What's New in the Kit

Each year, we ask our members for feedback to improve our CSW services and offerings. And when you talk, we listen! This year’s kit delivers new features requested by you including:

  • An additional celebration day for families (resources, guides and templates for this day included in the kit)
  • Downloadable social media and website graphics
  • New CSW poster
  • Catholic Schools Week Snaps
  • Share and print options: click the share button on each page of the online kit to send information via email or social media, or click print to send a page straight to your printer. Both functions allow members to share content faster and easier.

The online toolkit is now available to active NCEA members.  If you are not a current NCEA member and would like to purchase the 2015 CSW toolkit please visit the online store.
 

Catholic School Snaps

Our Catholic School Snaps School displays a series of data that can be used to help inform parents, the community, and policy leaders about the importance of Catholic schools. For your convenience, these snaps are available for download below.

 

 

 

 

 

Daily CSW Themes

National Catholic Schools Week 2015 will be held January 25 – 31.  The theme is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual Catholic Schools Week celebration is a project of the National Catholic Educational Association (NCEA).

CSW 2015 Daily Themes and Celebrations

Faith, Knowledge and Service: In Our Parish
Faith, Knowledge and Service: In Our Community
Faith, Knowledge and Service: In Our Students
Faith, Knowledge and Service: In Our Nation (National Appreciation Day For Catholic Schools)
Faith, Knowledge and Service: In Our Vocations
Faith, Knowledge and Service: In Our Faculty, Staff and Volunteers (Teacher Appreciation Day)
Faith, Knowledge and Service: In Our Families

 

NCEA is pleased to announce our new Catholic Schools Week official vendor - Source One Digital Promotional Products and Apparel.  Schools may now purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs.  This includes customized banners, plaques and promotional items with your school logo.

NEW - Rebate Incentive Program Raises Money for Your School

This year NCEA will give back 5 percent of all the Catholic Schools Week product sales to your school! Order online and receive a rebate check in the mail.  Place your branded Catholic Schools Week promotional products order today!
 

Print copies of the Catholic Schools Week Marketing Handbook and Liturgy Guide are available for purchase for non-member schools and members who want extra copies. The new 2015 Catholic Schools Week poster is also available for purchase.  

 

Marketing Your School: A Community of Faith, Knowledge and Service

Effective marketing is essential to a school's success in today's competitive education environment. What you do to promote awareness of and support for your school can help you retain students and attract new ones. It can assure that your school will continue to fulfill its mission of providing an academically excellent, faith-filled education for the residents of your community.

A National Catholic Educational Association study found positives and negatives in Catholic school statistical trends for the 2013-14 school year. More than 30 percent of the nation's 6,594 Catholic schools reported waiting lists for attendance, but overall enrollment dipped 1.5 percent. Forty-two new schools opened, many of them started by parents and boards who seek an excellent education rooted in Gospel values for students. But 133 schools closed or consolidated, many of them in urban areas where the student population has declined.

At the same time, parental choice in education continues to grow. Twelve states and the District of Columbia offer 18 different voucher and scholarship programs with more than 100,000 voucher recipients. Eleven states provide 14 tax credit scholarship programs serving more than 150,000 students. Another six states provide tax credits or deductions for education expenses benefiting about 850,000 taxpayers.

Your marketing efforts enable you to communicate your school's benefits to the community, inform stakeholders about all your school has to offer and highlight what makes your school stand out from other education options. Developing and implementing a marketing plan should be the responsibility of a professional staff member or marketing committee working under the direction of the principal and school board. But every member of the school community can be an ambassador for your school, including the administration, school board, faculty, parents, students, alumni and parishioners.