National Catholic Schools Week is the annual celebration of Catholic education in the United States. It starts the last Sunday in January and runs all week, which in 2016 is January 31 - February 6. The theme for the National Catholic Schools Week 2016 is “Catholic Schools: Communities of Faith, Knowledge and Service.” Schools typically observe the annual celebration week with Masses, open houses and other activities for students, families, parishioners and community members. Through these events, schools focus on the value Catholic education provides to young people and its contributions to our church, our communities and our nation.
Celebrate the following daily themes and celebrations in your (arch)diocese during Catholic Schools Week 2016.
Use the #CSW16 hashtag and join others celebrating Catholic Schools Week in conversations on Facebook and Twitter. Share your own resources with videos on YouTube or pinning on Pinterest. Use the #CSW15 hashtag and join others celebrating Catholic Schools Week.
Schools may now purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs.
Catholic Schools Week began in 1974. Catholic Schools Week always begins the last Sunday in January.
Catholic Schools Week Logos and Themes
The theme for the National Catholic Schools Week 2016 is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual observance starts the last Sunday in January and runs all week, which in 2016 is January 31-February 1. Schools typically celebrate Catholic Schools Week with Masses, open houses, and other activities for students, families, parishioners, and the community at large.
The logo and theme, developed for NCSW, was in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo.
The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.
The logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.
A variety of formats of the Catholic Schools Week logo is available for download and promotion below. The Catholic Schools Week logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the NCEA Director of Marketing Communications.
In support of the National Catholic Schools Week, NCEA sponsors the National Marketing Campaign for Catholic Schools. To help Catholic schools participate in this campaign and to continue the Catholic Schools Week (CSW) celebration throughout the year, every NCEA member institution will have access to the Catholic Schools Week Marketing Handbook as a benefit of membership. To help you plan your CSW celebration activities and events, we have developed this online toolkit with background information, tested, real-world marketing strategies, CSW poster, Liturgy Guide, artwork (logos), activity ideas, tips for working with the media, as well as downloadable resources, templates, and promotional materials.
The CSW online kit, which includes the marketing handbook, liturgy guide, CSW poster, and artwork is now available for download for active dues-paying members of NCEA. Additional copies are available for purchase for non-member schools and those who want extra copies for only $40 (kit + shipping and handling).
National Catholic Schools Week 2016 will be held January 31 - February 6. The theme is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual Catholic Schools Week celebration is a project of the National Catholic Educational Association (NCEA).
The official Catholic Schools Week vendor is Source One Digital Promotional Products and Apparel. Schools can purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs. This includes customized banners, plaques and promotional items with your school logo.
Print copies of the Catholic Schools Week Marketing Handbook and Liturgy Guide will available for purchase for non-member schools and members who want extra copies. The new 2016 Catholic Schools Week poster will be available for purchase in August.
Effective marketing is essential to a school's success in today's competitive education environment. What you do to highlight your school’s participation in National Catholic Schools Week is only part of the effort. A school’s success is dependent on a year-round marketing program that builds support for your school and sells its unique benefits.