National Catholic Schools Week is the annual celebration of Catholic education in the United States. It starts the last Sunday in January and runs all week, which in 2014 is January 26 to February 1. Schools typically observe National Catholic Schools Week with Masses, open house and other activities for students, families, parishioners and community members. Through these events, schools focus on the value Catholic education provides to young people and its contributions to our church, our communities and our nation.
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Catholic Schools Week began in 1974. Catholic Schools Week always begins the last Sunday in January.
The theme for the National Catholic Schools Week 2014 is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual observance starts the last Sunday in January and runs all week, which in 2014 is January 26 to February 1. Schools typically celebrate Catholic Schools Week with Masses, open houses, and other activities for students, families, parishioners, and the community at large.
The 2014 theme was developed in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo. It’s especially appropriate that this new brand will mark National Catholic Schools Week 2014 – the 40th anniversary of this annual event.
The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.
The new logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.
Start promoting Catholic Schools Week with use of the official logo*. A variety of formats are available below.
|JPG Format (full color)||PDF Format (full color)|
|EPS Format - Spanish (full color)
|JPG Format - Spanish (full color)||JPG Format (black/white)|
(full color, transparent background)
*2013-2014 National Catholic Educational Association (NCEA)/United States Conference of Catholic Bishops (USCCB)
This logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the Project Director, National Marketing Campaign for Catholic Schools at the NCEA.
CSW Evergreen Theme
The logo and slogan below were first used in the 2006-07 school year. The theme, "Catholic Schools: The Good News in Education," will continue to be used in the coming years as an "evergreen" message (a message that will be used for several years). It will appear on selected marketing materials, including T-shirts, posters, and other items.
For a high resolution file of the "Good News in Education**" logo, email NCEA.
**2006-2007 National Catholic Educational Association (NCEA)/United States Conference of Catholic Bishops (USCCB). This logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the Project Director, National Marketing Campaign for Catholic Schools at the NCEA.
In support of the National Catholic Schools Week, NCEA and the United States Conference of Catholic Bishops (USCCB) jointly sponsor the National Marketing Campaign for Catholic Schools. To help Catholic schools participate in this campaign and to continue the Catholic Schools Week (CSW) celebration throughout the year, every NCEA member institution receives a Catholic Schools Week Marketing Kit as a benefit of membership. The kit includes tested, real-world marketing strategies plus the artwork you need for ads, billboards, and more. It is revised and updated each year and includes the Marketing Handbook, Liturgy Guide, CSW poster, and artwork (logos).
The handbook, liturgy guide, and artwork are provided on a DVD to dues-paying members of NCEA. Additional copies will be available for purchase for non-member schools and those who want extra copies for only $40 (kit + shipping and handling). The 2014 kit will arrive in member mailboxes beginning November 2013.
Communities and service are key components of the Catholic Schools Week theme this year, the 40th anniversary of the annual celebration of Catholic education. The National Catholic Educational Association is asking schools to mark this milestone by pledging 40 hours of service to their local communities.
Catholic schools have a bond with the communities in which they are located. They benefit their communities by providing high-quality education grounded in strong moral values. And they rely on their communities for the support and resources that enable them to flourish and educate tomorrow's community leaders.
Catholic schools also have a rich history of teaching students the value of service. By conducting service activities in the local community, students can see in person what their efforts can accomplish and help make their communities a better place to live.
Once you've committed to the 40-hour challenge, research local organizations to determine where the needs are greatest and where student efforts can make a real difference. Contact the diocesan schools office, a Catholic charity or local volunteer clearinghouse for suggestions on age-appropriate service activities for your students. Poll school board members, parents and teachers for suggestions on worthwhile community groups that need help.
Publicize your service efforts with a banner across the front of your school or student-designed T-shirts that volunteers can wear as they fulfill the community service pledge. Invite members of the parish and local community to join you to make it a true community endeavor.
Schools use National Catholic Schools Week to draw attention to the academic, faith development and service activities students pursue all year long. Some schools organize activities for every day of the week. Others plan a few events, such as an open house that attracts potential students and community members, a project that demonstrates the school’s commitment to service, and prayerful and celebratory activities that remind everyone of its Catholic identity and spirit.
At many schools, a committee of volunteers organizes the Catholic Schools Week observance. An effective committee chair can keep the effort on track and encourage a diverse group of people to work together. Including faculty, staff, parents, school board members, parishioners and even students on the committee assures that the celebration is meaningful to all.
National Catholic Schools Week 2014 will be held January 26 – February 1. The theme is “Catholic Schools: Communities of Faith, Knowledge and Service.”
The annual Catholic Schools Week celebration is a joint project of the National Catholic Educational Association (NCEA) and the United States Conference of Catholic Bishops (USCCB). This year marks the 40th anniversary of the week, established in 1974 to recognize Catholic education as a great gift to the Church and the nation.
Each day of the week is set aside for a specific celebration:
|Sunday, January 26:||Faith, Knowledge and Service: In Our Parish|
|Monday, January 27:||Faith, Knowledge and Service: In Our Community|
|Tuesday, January 28:||Faith, Knowledge and Service: In Our Students. The Catholic University of America, Dominican House of Studies, and NCEA Mass broadcast live on EWTN, 12:10 p.m. ET.|
|Wednesday, January 29:||Faith, Knowledge and Service: In Our Nation (National Appreciation Day For Catholic Schools)|
|Thursday, January 30:||Faith, Knowledge and Service: In Our Vocations|
|Friday, January 31:||Faith, Knowledge and Service: In Our Faculty, Staff and Volunteers (National Teacher Appreciation Day)|
Non-member schools and others may purchase the DVD and CSW merchandise such as t-shirts, buttons, stickers, pens, and gift items starting in November. You may also order by telephone at (800) 746-6232. All CSW merchandise is managed by Keyline Solutions LLC, based in Port Tobacco, Maryland. Ms. Dana Kline is our representative.
Effective marketing is essential to a school's success in today's competitive education environment. What you do to promote awareness of and support for your school can help you retain students and attract new ones. It can assure that your school will continue to fulfill its mission of providing an academically excellent, faith-filled education for the residents of your community.
A National Catholic Educational Association study found positives and negatives in Catholic school statistical trends for the 2012-13 school year. More than 32 percent of the nation's 6,685 Catholic schools reported waiting lists for attendance, but overall enrollment dipped 1.5 percent. Twenty-eight new schools opened, many of them started by parents and boards who seek an excellent education rooted in Gospel values for students. But 148 schools closed or consolidated, many of them in urban areas where the student population has declined.
At the same time, parental choice in education continues to grow. Twelve states and the District of Columbia offer 18 different voucher and scholarship programs with more than 100,000 voucher recipients. Eleven states provide 14 tax credit scholarship programs serving more than 150,000 students. Another six states provide tax credits or deductions for education expenses benefiting about 850,000 taxpayers.
Your marketing efforts enable you to communicate your school's benefits to the community, inform stakeholders about all your school has to offer and highlight what makes your school stand out from other education options. Developing and implementing a marketing plan should be the responsibility of a professional staff member or marketing committee working under the direction of the principal and school board. But every member of the school community can be an ambassador for your school, including the administration, school board, faculty, parents, students, alumni and parishioners.