MARC Seminar: Marketing, Admissions, Retention and Cultivation for Catholic Schools 

April 15-16, 2020
Hilton Baltimore


Why Attend & Seminar Description

The MARC Seminar will be held in conjunction with the NCEA 2020 Convention & Expo in Baltimore, MD. This seminar is designed to guide, motivate and inspire school marketing, communications, admissions and advancement professionals in their work in Catholic schools. Attendees will explore the relationship between marketing strategy and enrollment with innovative strategies and exemplars in educational marketing. The intent of this new professional development offering is to help in-house and consultant school marketers and admissions teams build their own professional learning networks and resource libraries and become equipped to strengthen, grow and retain within their school community. 

Register Now   NCEA 2020 Preliminary Program   Book Your Hotel Room

Featured Sessions

Information about reserving your space at the below featured sessions will be sent to registered MARC attendees in early 2020.

Master Class: The Total Lifecycle Workshop (Limited to 100 attendees) 
In this session, four of education’s best marketers in the USA and Australia will lead you through a master class bringing together seamlessly the shared journey of our four tracks: Marketing, Admissions, Retention and Cultivation. Presented by Enquiry Tracker, Admissions Pro and BrightMinds Marketing. Designed to be highly interactive, the audience is led on a virtual marketing campaign designed to attract new families; then stewarding the prospective parent looking for a school; attending an open house; ensuring an extraordinary enrollment journey; gaining insights via surveys; enhancing increased loyalty; and continuing the cycle.
 
Catholic Schools Latino Enrollment Track (Limited to 30 attendees; registration to NCEA 2020 main event is required as the Catholic Schools Latino Enrollment Track is a three-day deep dive.) 
You may have heard a lot about Latino enrollment; this time learn more as you hear about it and develop an action plan you can implement when you get back to your Catholic school/diocese. This three-day deep-dive will provide information and tools, share best practices and experiences in order to develop a Latino Enrollment Action Plan that participants can implement in their own Catholic schools or dioceses. The format of this event spans all three days during convention week. Presented by Beatriz Arellanes, Coordinator of Latino School Enrollment in the Archdiocese of Omaha, and other leading experts.
 
Breakout sessions include focus on the following topics:
  • The Principal’s Role in Marketing and Admissions
  • Building an Ambassador Program
  • Diocesan Integration
  • Storytelling in Catholic Schools
  • Hispanic/Latino Outreach
  • Enrollment and Viability
  • Addressing Product Problems
  • Social Media
  • Staff Buy-In
  • Working with Millennial Parents
  • Budgeting
  • Data and Admissions
  • Understanding Your Brand
  • Recruiting and Retaining Exceptional Learners
  • Parent Engagement
  • Innovative Enrollment Best Practices

 

Registration Fees

Registration Item Early Bird Rate Advanced Rate Onsite Rate
Member MARC Seminar Only $225 $250 $275
Member MARC Seminar + NCEA 2020 Full Convention Access $325 $350 $450
Non-Member MARC Seminar Only $425 $475 $550
Non-Member MARC Seminar + NCEA 2020 Full Convention Access $525 $550 $575

 

Schedule-at-a-Glance

WEDNESDAY
8:45 AM Registration

9:00 AM Continental Breakfast

9:00 AM – 4:00 PM Digital Engagement Hub Open

9:25 – 10:40 AM Breakout Sessions

9:25 AM – 12:00 PM MARC Master Class

10:45 – 11:00 AM MARC Central Chat

11:05 AM – 12:20 PM Breakout Sessions

12:20 – 1:10 PM Grab and Go Lunch, Networking

12:25 – 1:05 PM MARC Central Chats

1:10 – 2:25 PM Breakout Sessions

1:30 – 3:45 PM Latino Catholic School Enrollment

2:30 – 2:45 PM MARC Central Chat

2:50 – 4:05 PM Breakout Sessions

Additional sessions for MARC attendees will be offered during the morning of Thursday, April 16, for those who register for Full Convention & MARC.

Other Things to Explore during MARC!

Engagement and Networking: Listen to brief “chats” from MARC experts, network with other attendees and partners, explore our engagement walls, and connect with others for 1:1 consultations.
Marketing Swag Swap! Do you have marketing collateral, giveaway items, publications or other design items you are particular proud of? Are you looking for fresh ideas to add to your admissions and marketing brand? Bring examples and swap ideas with other attendees. A table will be set up for people to share, trade and explore! 
Tools and Templates: You won’t leave MARC empty handed! Presenters, partners and the team at NCEA will provide you with tools and templates that you can bring back to your Catholic school community and help you throughout the year.