What is National Catholic Schools Week?

National Catholic Schools Week is the annual celebration of Catholic education in the United States. It starts the last Sunday in January and runs all week, which in 2016 is January 31 - February 6. The theme for the National Catholic Schools Week 2016 is “Catholic Schools: Communities of Faith, Knowledge and Service.” Schools typically observe the annual celebration week with Masses, open houses and other activities for students, families, parishioners and community members. Through these events, schools focus on the value Catholic education provides to young people and its contributions to our church, our communities and our nation.


Daily Themes

Celebrate the following daily themes and celebrations in your (arch)diocese during Catholic Schools Week 2016.

  • Sunday - In Our Parish
  • Monday - In Our Community
  • Tuesday - In Our Students
  • Wednesday - In Our Nation (National Appreciation Day For Catholic Schools)
  • Thursday - In Our Vocations
  • Friday - In Our Faculty, Staff and Volunteers (Teacher Appreciation Day)
  • Saturday - In Our Families

Good News for the Nation: Catholic Schools Are Thriving

Catholic schools offer academic excellence and faith-filled education for students nationwide.  National test scores, high school graduation rates, college attendance and other data show that Catholic schools frequently outperform schools in both the public and private sectors. While some Catholic schools are challenged by declining enrollments and school closures, the good news is that there is a strong demand and enthusiasm for Catholic schools. Thirty-two percent of Catholic schools have waiting lists for admission and new schools are opening across the country.  This infographic shares facts and figures about the ongoing excellence and promise of growth represented in our country's Catholic schools.


Celebrate #CSW16 on Social Media

Use the #CSW16 hashtag and join others celebrating Catholic Schools Week in conversations on Facebook and Twitter. Share your own resources with videos on YouTube or pinning on Pinterest. Use the #CSW15 hashtag and join others celebrating Catholic Schools Week.


Catholic Schools Week Promotional Products Now Available!

Schools may now purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs.


Future Catholic Schools Week Dates

Catholic Schools Week began in 1974. Catholic Schools Week always begins the last Sunday in January.

  • CSW 2017: January 29 - February 4
  • CSW 2018: January 28 - February 3
  • CSW 2019: January 27 - February 1

2013_2014_csw_logoCatholic Schools Week Logos and Themes

The theme for the National Catholic Schools Week 2016 is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual observance starts the last Sunday in January and runs all week, which in 2016 is January 31-February 1. Schools typically celebrate Catholic Schools Week with Masses, open houses, and other activities for students, families, parishioners, and the community at large.

The logo and theme, developed for NCSW, was in response to member requests for a theme and logo that would last more than a year, the new theme will be used for at least three years. This will provide opportunities for schools to brand the week and their ongoing marketing activities with repeated mentions and use of a consistent logo.

The theme encompasses several concepts that are at the heart of a Catholic education. First, schools are communities—small families in their own right, but also members of the larger community of home, church, city and nation. Faith, knowledge and service are three measures by which any Catholic school can and should be judged.

The logo features a swirl of colors interacting around a cross, which is at the center of all Catholic education. The vibrancy of the colors and the movement and shadows in the logo portray the inner-connectivity and community life that are present in our Catholic schools.


Logo Guidelines

A variety of formats of the Catholic Schools Week logo is available for download and promotion below. The Catholic Schools Week logo must be used in its entirety without changes or deletions of any kind in design, color or any other element. A Catholic school, (arch) diocese, or organization owned and controlled by a Catholic entity may not authorize a commercial vendor to create or distribute items using the logo without the prior written permission of the NCEA Director of Marketing Communications.

EPS Format (full color)
JPEG Format (full color)
PNG Format (full color, transparent background)
PDF Format (full color)

EPS Format - Spanish (full color)
JPEG Format - Spanish (full color)

JPEG Format (black/white)
Outline image for coloring projects

Past Catholic Schools Week themes


Catholic Schools Week Tool Kit

NCEA is the official sponsor of the National Catholic Schools Week. To help Catholic schools participate in this campaign and to continue the Catholic Schools Week (CSW) celebration throughout the year, every NCEA member institution will receive a complimentary print and digital copy of the Catholic Schools Week Marketing Handbook and Liturgy Guide.  To help you plan your CSW celebration activities and events, the toolkit includes best practices for year-round marketing, activity ideas, and downloadable tools and templates for your marketing needs.  

CSW Marketing Handbook and Liturgy Guide Highlights:

  • Marketing Handbook that includes a day-by-day guide for planning Catholic Schools Week with ideas from schools across the nation, plus advice on how to market your school year-round.
  • Liturgy Guide that includes Mass readings and prayer services for the daily themes along with a special video prayer message from NCEA Board Chairman Bishop George Murry, Diocese of Youngstown.
  • The digitally optimized kit provides more than 20 downloadable tools and templates in various formats to make banners, ads, billboards, flyers and other marketing items to promote your school. 
  • Social media graphics to engage your online supporters and raise awareness of your marketing efforts.

Copies of the CSW Marketing Handbook and Liturgy Guide, which also includes the 2016 Catholic Schools Week poster and window cling, is available for purchase online for $40 (kit + shipping and handling).



Catholic School Snaps

Our Catholic School Snaps School displays a series of data that can be used to help inform parents, the community, and policy leaders about the importance of Catholic schools. For your convenience, these snaps are available for download below.






Daily CSW Themes

National Catholic Schools Week 2016 will be held January 31 - February 6.  The theme is “Catholic Schools: Communities of Faith, Knowledge and Service.” The annual Catholic Schools Week celebration is a project of the National Catholic Educational Association (NCEA).


CSW 2016 Daily Themes and Celebrations

Sunday:  Celebrating Your Parish
Catholic schools benefit all year long from the religious guidance, prayers and support parishes provide. Many parishes join in the National Catholic Schools Week celebration by devoting a Mass to Catholic education. Schools start the week by inviting parishioners and community members to parish-centered events and school open houses that feature their outstanding academic programs, religious education and service opportunities.
Monday:  Celebrating Your Community
A central aspect of Catholic education is learning the importance of service to others. When students take part in service activities—both local and beyond—they demonstrate the values and faith they gain through their Catholic education and learn how to make the world a better place. When they observe how others serve the community, they gain an appreciation for how they can continue to serve others their entire lives.
Tuesday:  Celebrating Your Students
Schools celebrate students during National Catholic Schools Week by planning enjoyable and meaningful activities for them and recognizing their accomplishments. They encourage students to reflect on the benefits of Catholic education and how the grounding in faith, knowledge and service it provides will help them throughout their lives.
Wednesday:  Celebrating the Nation
On National Appreciation Day for Catholic Schools, students, families, educators and other Catholic school supporters communicate the value of Catholic education to government leaders. They share information with leaders on the significant contributions Catholic schools make to the nation and their role in preparing students to be good citizens. They pray for the nation and recognize all those who serve it.
Thursday:  Celebrating Vocations
By focusing on faith, knowledge and service, Catholic schools prepare children to use their God-given talents to the fullest later in life. National Catholic Schools Week offers an opportunity for students to explore the many life paths that enable them to use their talents well in the service of God and others — by answering the call to a religious vocation, by nurturing a family through sacramental marriage, by volunteering in church activities and charities, and/or by pursuing a career that makes the world a better place.
Friday:  Celebrating Faculty, Staff and Volunteers
The backbone of Catholic schools, teachers are honored on National Teacher Appreciation Day. On this day, schools also recognize the administrators and staff who support teachers in their important work and thank the parents, grandparents, alumni, parishioners and school board members who provide volunteer service. 
Saturday:  Celebrating Families
Parents, guardians and other family members play a vital role in Catholic education. Not only do they volunteer at the school, they instill values and expectations for academic excellence in their children at home. We acknowledge the role of families in Catholic education and celebrate their contributions to the success of our schools on the last day of National Catholic Schools Week and all year long.

The official  Catholic Schools Week vendor is Source One Digital Promotional Products and Apparel.  Schools can purchase branded fundraising and promotional items, school decor, and facility enhancement items for your marketing needs.  This includes customized banners, plaques and promotional items with your school logo.

NEW - Rebate Incentive Program Raises Money for Your School

NCEA will give back 5 percent of all the Catholic Schools Week product sales to your school! Order online and receive a rebate check in the mail.  Place your branded Catholic Schools Week promotional products order today!

Print copies of the Catholic Schools Week Marketing Handbook and Liturgy Guide will available for purchase for non-member schools and members who want extra copies. The new 2016 Catholic Schools Week poster will be  available for purchase online.





Marketing Your Catholic School

Effective marketing is essential to a school's success in today's competitive education environment. What you do to highlight your school’s participation in National Catholic Schools Week is only part of the effort.  A school’s success is dependent on a year-round marketing program that builds support for your school and sells its unique benefits. 


Why market your school?

- Retain current students and  attract and welcome new students;
- Encourage a sense of pride among staff and attract the best educators;
- Foster community support to help drive fundraising efforts;
- Assure that your school will continue to fulfill its mission of providing a faith-filled and academically excellent education to all who come to you. 
Building a successful marketing plan will help communicate your strengths, drive enrollment and proclaim the good news of Catholic education.